Historic Markers Across Georgia

Alonzo Herndon 1858-1927

Marker ID: GHS 60-24
Location: 100 Auburn Avenue, NE, Atlanta, GA
County: Fulton
Coordinates: N 33° 45.351    W 084° 23.042
  33.75585    -84.38403333
  The coordinates have been estimated
based on the location of the marker.
Style: Free Standing **
Waymark: None


Alonzo Herndon

Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. After moving to segregated Atlanta, Herndon opened several barbershops, including the upscale Crystal Palace in 1902. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. Headquartered here on Auburn Avenue, it grew into one of the country's most successful black-owned businesses. A founding member of the National Business League organized by Booker T. Washington in 1900, and of the Niagara Movement (forerunner of the NAACP) organized by W. E. B. Dubois in 1905, Herndon became noted for his involvement in and support of local organizations devoted to advancing African-American business and community life. One of Atlanta's most important twentieth-century entrepreneurs, Herndon died in 1927 and is buried in South-View Cemetery.

2017.11 Erected by the Georgia Historical Society,
Georgia State University, Atlanta Student Movement Veterans of the 1960s,
and District Two, Atlanta City Council


Dedicated: Thursday, Oct 26, 2017

Explore more:

Wikipedia - Slavery
Allince87 - Modern Slavery
Wikipedia - Act Prohibiting Importation of Slaves
Wikipedia - Emancipation Proclamation
Wikipedia - Thirteenth Amendment