Historic Markers Across Georgia

Jesse Jewell 1902-1975

Marker ID:  
Location: at 455 Jesse Jewell Parkway (GA 369) at W. Academy, Gainesville.
County: Hall
Coordinates: N 34° 17.761    W 083° 49.679
  34.29601666    -83.82798333
Style: Free Standing **
Waymark: WM3YAW
Jesse Jewell 1902-1975 Marker  


Jesse Dickson Jewell was born in Gainesville, attended the University of Alabama and Georgia Tech, then returned to his hometown in 1922 to work in the family´s feed, seed and fertilizer business.

Encouraging area farmers to raise chickens, he founded a small poultry dressing plant on nearby Maple Street in the basement of a feed warehouse. He pioneered creative techniques and unique machinery to process an increasing volume of poultry. The enterprise grew into the world-renowned J.D. Jewell Company featuring a contract grow-out program for farmers, hatchery, feed mill, high-volume processing plant, rendering plant and a bulk feed system. His work created a demand for specialists in nutrition, poultry science, poultry marketing and transportation.

The father of the ingenious ´vertical integration´ management program for chicken production, his feed conversion incentive plans benefitted farmers helping guide the area´s agriculture economy through and beyond the nation´s great depression. The program, from avian parent breeding to brand name marketing, is emulated worldwide today by all poultry producing firms.

A leader in civic and industry affairs, Jewell served as president of the Georgia Chamber of Commerce, the Georgia Elks Club and the Southeastern Poultry and Egg Association. He was a founder of the National Broiler Council and inducted in the U.S. Department of Agriculture´s Poultry Hall of Fame.

Believing that education is paramount to a strong family structure, his scholarship program sent many local women through Brenau College. Jewell´s work ethic and business acumen were highly acclaimed. His hometown became the ´Poultry Capital of the World,´ largely based upon Jesse Jewell´s vision, personal integrity and energetic leadership.